A Study of Identity Construction of the Elderly in Weibo News on Public Health Emergency

Jing Xiaoping, Du Hui


This paper, taking the perspective of pragmatic identity theory, investigates identity
construction of the elderly in Weibo news on public health emergency. 157 news reports are collected
from three Weibos People’s Daily, WuhanChina as well as Voice of Elderly to explore identity types
constructed and strategies adopted in constructing the elderly on Weibo. Results show the tendency of
positive and diversified construction of the elderly in China’s Weibo news on public health emergency.
Strategies in constructing the elderly involve identity modifications, identity foregrounding,
backgrounding, contrasting and identity shift and crossing.


identity construction; public health emergency; Weibo news

DOI: http://dx.doi.org/10.18002/sin.v10i1.6314


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Sinología hispánica. Revisión de estudios de China

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