El conflicto competitivo entre sistemas socio-técnicos complejos y la evolución de los sectores industriales = The competitive conflict between complex socio-technical systems and industrial sector dynamics

Alberto Levy

Resumen


Resumen

Las concepciones tradicionales con respecto a la Estrategia Competitiva y a la dinámica de los sectores industriales han sido casi siempre orientadas hacia el lado de la demanda, el Posicionamiento de las marcas, o hacia el lado de la oferta, la Productividad de los recursos. En este artículo se presenta el concepto de “paradigma vincular” para entender a la Estrategia Competitiva y la Dinámica de los Sectores Industriales. Este concepto liga el posicionamiento con la productividad desde un abordaje cognitivo, interactivo y sistémico.

Abstract

Almost all of the traditional views regarding Competitive Strategy and Industrial Sector Dynamics have been oriented towards the demand side, this is a brand Positioning bias, or towards the supply side, this is a resource Productivity bias. This paper introduces the concept of “vincular paradigm” to understand Competitive Strategy and Industrial Sector Dynamics from a cognitive, interactive and systemic approach

Palabras clave


Segmentación; Diferenciación; Paradigma; Percepción; Cognición; Evolución Segmentation; Differentiation; Paradigm; Perception; Cognition; Evolution

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Referencias


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DOI: http://dx.doi.org/10.18002/pec.v0i14.593

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