¿Financian los franquiciados la expansión de los franquiciadores?: evidencia para el caso español.

Vanesa Solís Rodríguez, Manuel González Díaz

Resumen


Este trabajo tiene como objetivo analizar si la dificultad para acceder a los recursos financieros es un factor determinante de la propensión franquiciadora de las cadenas españolas. Para ello, se ha tomado como muestra un panel de datos formado por cadenas observadas entre 1996 y 2002. Además, empleamos un modelo dinámico de ajuste parcial de la estructura de propiedad de las cadenas utilizando el método generalizado de los momentos en primeras diferencias, lo que nos permite, no sólo introducir un componente autorregresivo, sino también el empleo de variables explicativas endógenas. Los resultados obtenidos muestran que cuanto mayor es la liquidez y la rentabilidad económica y menor es el endeudamiento de una determinada cadena menor es su propensión franquiciadora, lo que apoya el argumento financiero. Por el contrario, los requisitos de inversión necesarios para la expansión no son significativos. Además, la antigüedad presenta un signo contrario al previsto. Finalmente, observamos que se verifica el modelo de ajuste parcial de la estructura de propiedad, obteniendo una elevada velocidad de ajuste, entre un 78-69%.

This work considers whether the difficulty for obtaining funding affects the choice of organizational form for franchise chains. We created a panel of Spanish franchisers who were observed from 1996 to 2002, and calculated a dynamic, partial-fit model for ownership structure, using the generalised method of moments in first differences. This allowed us to introduce auto-regression and to use endogenous explanatory variables. The results obtained show that the greater a chain's liquidity and profitability and the lower its debt, the less likely it is to operate as a franchiser. This supports the financial argument. However, the requirements for investment in growth are not significant, and age shows does not show the expected sign. Finally, we verified the partial-fit model for ownership structure, obtaining a high adjustment speed of 78-69%

Palabras clave


Franquicia; Escasez de capital; Datos de panel; Evolución; Franchising; Capital scarcity; Panel data; Evolution

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Referencias


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DOI: http://dx.doi.org/10.18002/pec.v0i6.705

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