TY - JOUR AU - Zhou-min, Yuan PY - 2020/09/16 Y2 - 2024/03/29 TI - Understanding Nanjing City Image Communication in China’s National News Media: A Cultural Discourse Analysis Perspective JF - Sinología hispánica. China Studies Review JA - Sinología hispánica VL - 10 IS - 1 SE - DO - 10.18002/sin.v10i1.6310 UR - https://revpubli.unileon.es/index.php/sinologia/article/view/6310 SP - 1-26 AB - City image communication is of high significance for city marketing and city competitiveness enhancement. The article explores the interaction between news discourse and Nanjing city image communication. Literature review: Most of studies focus on city architecture, tourism and landscapes and public security. However, less attention has been paid to the relations between discourse and city <p>image communication. Research questions: 1. Who is speaking to communicate Nanjing city image?<br />2. What kind of image of Nanjing is communicated? 3. How or in what way is Nanjing city image<br />communicated? Methodology: The study adopts a fusion of the perspectives of constructivism and<br />cultural discourse studies (CDS) to account for Nanjing city image communication in political and cultural<br />contexts of contemporary China. Results: (1) the voices of ordinary professionals and citizens in the<br />news narration reflect the trend of diversity in discourse subjects;(2) Nanjing city image are constructed<br />from four aspects, governing style, economic development, environmental protection, history, culture<br />&amp; education, with the negative topic of corruption, bribery and air/water pollution; (3) Nanjing city<br />image are communicated favorably by news stories of event profiles and general picture profiles, giving<br />us a portrait of Nanjing mostly by describing hot issues and introducing policies. Conclusions: The media<br />discourse of Nanjing city image is a reflection of social changes and realities, working as a catalyst to<br />shape people’s views toward Nanjing’s reality and to mold the practice of the communication. The<br />study contributes to city image communication by developing an interdisciplinary discursive framework<br />and provides Implications for city administrators and communicative strategists, professionals in city<br />marketing and professional communication theorist in constructing and communicating city image.</p> ER -