Características del conocimiento transferido como determinantes del rendimiento de los sistemas de franquicia
DOI:
https://doi.org/10.18002/pec.v0i8.681Palabras clave:
Naturaleza tácita, Valor del conocimiento, Rendimiento, Sistemas de franquicia, Franquiciado, Tacit knowledge, Value of knowledge, Performance, Franchise systems, FranchiseeResumen
En este trabajo se pretende analizar la influencia de la naturaleza tácita y el valor del conocimiento (dos características del conocimiento determinantes de la facilidad con la que se puede transferir el mismo) en el rendimiento de los sistemas de franquicia. Se ha llevado a cabo un análisis de regresión lineal sobre una muestra de establecimientos franquiciados en diferentes cadenas de franquicia y sectores de actividad que operan en España, midiendo el rendimiento tanto de manera objetiva como subjetiva y tomando el tipo de actividad llevada a cabo por el establecimiento franquiciado como variable de control. Los resultados parecen indicar que la naturaleza tácita del conocimiento influye de manera negativa en el rendimiento de los sistemas de franquicia mientras que el valor del conocimiento afecta de manera positiva.
In this paper the influence of tacitness and value of knowledge on the performance of franchise systems are studied. With this aim, a linear regression analysis is conducted on a sample of franchisee of different franchise chains and sectors of activity operating in Spain. In the model we added a control variable, named transformation, which representa the kind of activities carried out in the franchisee units: just commercial or transformative and commercial activities. The findings show that tacit knowledge has a negative impact on franchise systems performance, the value of knowledge affects it in a positive manner whereas the control variable is significant.
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Derechos de autor 2009 Beatriz Minguela Rata, María Concepción Rodríguez Benavides, José Ignacio López Sánchez
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