Image of Confucius Institute in Italian Media Discourse
DOI:
https://doi.org/10.18002/sin.v2i1.5249Keywords:
Confucius Institute, Italian media, discourse, soft power, academic freedom, political propaganda.Abstract
Along with a considerable increase of the
people involved in studying Chinese culture and
Chinese language, Confucius Institute, initially
founded in 2004 in Seoul, South Korea,
provoked different reactions regarding to the
management and the activity held. Especially
on American press, the debate focused on what
the real aim of the project consists in, has been
retained responsible for political propaganda
and a threat for the academic freedom. Soon
the debate involved reporters, journalists,
Chinese Studies experts, sinologists and
Confucius Institutes directors from every part of
the world, leading the debate to an
international dimension. 32 articles published
since 2010 on the Italian national newspapers,
periodicals, specialized website and online
channels, have been collected and examined in
order to propose a critical analysis on how the
image of Confucius Institute is perceived in Italy
through examining the discourse of the Italian
press and the voices of the experts in the press.
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Copyright (c) 2017 Marco Volpe, Li Qiuyang
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