The Image of China Constructed by Foreign Self-Media: An Approach to Popular Narrative in the YouTube Channel “Jabiertzo”
DOI:
https://doi.org/10.18002/sin.v19i2.8599Keywords:
image of China; international communication; self-media; popular narrative.Abstract
With the increase in international exchanges, the foreign public is eager to get close to the real China, especially the “popular narratives” that involve the daily life of ordinary people. This study investigates the “Jabiertzo” channel on YouTube to reflect on how foreign self-media can counteract these distortions from the perspective of “the Other”. Using “semantic network analysis”, it is revealed that, unlike official and dominant media, these media focus more on personal experiences of daily life, accurately reflecting the changes in Chinese society and fostering a deeper understanding. This work explores how to use the shared emotional values between different cultures to improve the interaction and sensory experience of the international public, contributing to a more vivid and multidimensional narrative of China.
Downloads
Métricas alternativas
Published
Versions
- 2025-01-17 (3)
- 2025-01-17 (2)
- 2025-01-17 (1)
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Sinología Hispánica. China Studies Review considers all manuscripts on the strict condition that:
- The authors assign the exploitation rights (reproduction, distribution, public communication and transformation) of the work accepted for publication to the University of León on a non-exclusive basis. Authors can establish, on their own, additional agreements for the non-exclusive distribution of the version of the work published in the journal (for example, placing it in an institutional repository or publishing it in a book), always acknowledging the initial publication. in this magazine.
- The manuscript is your own original work and does not duplicate any other previously published work, including your own previously published work.
- The manuscript is not currently under consideration or peer review, nor accepted for publication, nor in press, nor published elsewhere.
- The manuscript contains nothing that is abusive, defamatory, libellous, obscene, fraudulent, or illegal.
- Please note that Sinologia Hispanica uses Turnitin software to screen manuscripts for unoriginal material. By submitting your manuscript to Sinologia Hispanica you are agreeing to any necessary originality checks your manuscript may have to undergo during the peer-review and production processes. Any author who fails to adhere to the above conditions will be rejected.
- Authors are allowed and encouraged to electronically disseminate the pre-printed versions (version before being evaluated) and / or post-printing (version evaluated and accepted for publication) of their works before publication, since it favors their circulation and dissemination more early and with it, a possible increase in its citation and reach among the academic community.
Sinologia Hispanica is under an international license Creative Commons Attribution-Noncommercial-Share Alike 4.0. You can read more about this license in an informative version and legal text.
