La Imagen de China Construida por Automedios Extranjeros: Una Aproximación a la Narrativa Popular en el Canal de YouTube “Jabiertzo”
DOI:
https://doi.org/10.18002/sin.v19i2.8599Palabras clave:
imagen de China; comunicación internacional; automedio; narrativa popular.Resumen
Con el aumento de los intercambios internacionales, el público extranjero anhela conocer de cerca la verdadera China, especialmente las “narrativas populares” que involucran la vida cotidiana de la gente común. Este estudio investiga el canal “Jabiertzo” en YouTube para reflexionar cómo los automedios extranjeros pueden contrarrestar estas distorsiones desde una perspectiva de “el Otro”. Utilizando análisis de “redes semánticas”, se revela que, a diferencia de los medios oficiales y dominantes, estos medios se centran más en experiencias personales de la vida cotidiana, reflejando de manera precisa los cambios en la sociedad china y fomentando un entendimiento más profundo. El presente trabajo explora cómo utilizar los valores emocionales compartidos entre diferentes culturas para mejorar la interacción y la experiencia sensorial del público internacional, contribuyendo a una narrativa más vívida y multidimensional de China.
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