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中国消费者数字评论中表情符号的语用功能研究
DOI:
https://doi.org/10.18002/sin.v21i2.9498关键词:
表情符号；语用功能；消费者评论；中文；网络话语摘要
表情符号作为一种在计算机辅助交际中被广泛使用的多模态资源，近年来引起了学术界的广泛关注。然而，以往关于表情符号的语用研究主要集中于在线聊天和微博推文等话语体裁，而针对消费者在线评论这一体裁的语用研究仍相对较少。在此背景下，本研究旨在通过分析消费者评论中表情符号的语用功能，进一步探讨其在该领域的应用。通过对来自中国点评类网站大众点评的 450 条评论进行分析，研究结果显示，消费者评论中的表情符号在功能分布上与以往研究中社交媒体中的表情符号存在较高的一致性，但同时也呈现出一定差异，主要体现在其装饰功能上。此外，中国消费者倾向于使用具有中国网络语境特色的表情符号来实现多样化的语用功能。
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How to Cite
Liang, L. (2026). 中国消费者数字评论中表情符号的语用功能研究. Sinología hispánica. China Studies Review, 21(2), 79–102. https://doi.org/10.18002/sin.v21i2.9498
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