Re-Engineering Marketing (RM)

Autori

  • Bozhidar Iv. Hadzhiev University of Food Technologies (Bulgaria)

DOI:

https://doi.org/10.18002/pec.v0i2010.763

Parole chiave:

Re-ingeniería del marketing, Teoría del marketing, Nuevos modelos y desarrollos, Re-engineering marketing, Marketing theory, New models and developments

Abstract

La globalización, el auge de la economía, el progreso de la e-net economía, y el gran dinamismo de las relaciones comerciales se están constituyendo como una función progresiva en constante crecimiento, predeterminando la utilización de unas pocas nuevas oportunidades para aumentar la eficacia de las empresas. Llegados a este punto, a través del prisma de los métodos de reingeniería en el presente artículo se muestran algunos problemas básicos y las oportunidades existentes para la Reingeniería del Marketing (RM).

Globalization, the rise of the economy, the progress of the e-net economy, and the high dynamics of business relationships are developing as one of the permanently rising progressive functions, predetermining the use of a few new opportunities for increasing effectiveness of the industry companies. At this point, through the prism of Re-engineering methods, a few basic problems and opportunities for Re-engineering Marketing (RM) are presented in this paper.

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Riferimenti bibliografici

Collins, J.C. and Porras, J.I. (1994). Build to last: successful habits of visionary companies. New York: Harper Business.

Peters, T.J. and Waterman, R.H. (1982). In search of the excellence. Lessons from America’s best-run companies. New York: Harper&Row.

Ries, A. and Ries, L. (2005). The origin of brands. New York: Collins.

Trout, J. (2001). Big brands. Big trouble: lessons learned the hard way. New York: John Wiley & Sons.

Zyman, S. (2000). The end of marketing as we know it. New York: Haper Collins.

Pubblicato

2010-12-01

Come citare

Hadzhiev, B. I. (2010). Re-Engineering Marketing (RM). Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, (2010), 45–51. https://doi.org/10.18002/pec.v0i2010.763