La transmisión de autoridad al hablar en público en mujeres y hombres: diferentes errores, mismo resultado

Javier Bernad Santa Olalla

doi:10.18002/cg.v0i13.5102

Authors

Javier Bernad Santa Olalla Universidad Complutense de Madrid - España

DOI:

https://doi.org/10.18002/cg.v0i13.5102

Keywords:

public speaking, nonverbal language, gender differences, authority, leaders, presentations, power

Abstract

The objective of this study is to determine whether women incur in more nonverbal communication errors than men when speaking to an audience. We draw our conclusions from a sample of future managers, as our subjects are students of master’s programs in business administration. We set out to prove the hypothesis that women make a wider involuntary use of gestures that detract from their transmission of authority. We conclude that this is not the case, proving our hypothesis wrong: both women and men incur in the same proportion of errors, albeit different, in communicating power through their nonverbal language.

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Author Biography

Javier Bernad Santa Olalla, Universidad Complutense de Madrid - España

Fundador de Speak & Span (2009-actualidad), centro de formación en habilidades de hablar en público. WPP (2004-2009): director general de MediaCom España, una de las mayores agencias de planificación de medios publicitarios en el mundo. Director general de MEC, una agencia de medios del mismo grupo. 1988-2004: trabaja en departamentos de marketing de Procter & Gamble, British American Tobacco, y Buongiorno. Profesor asociado de comunicación en el Instituto de Empresa (desde 2011), y de marketing y publicidad en la Universidad Europea (desde 2009). Máster en Comunicación de las Organizaciones por la Universidad Complutense, y licenciado en Administración de Empresas y en Derecho por ICADE, E-3. Instructor de buceo diplomado por PADI Australia. Autor de Alto y Claro, LID Editorial (2014).

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