Corporalidad femenina, autoestima y discurso de moda: Un estudio cualitativo

Paloma Díaz Soloaga; Patricia Núñez Gómez

doi:10.18002/cg.v0i7.911

Authors

Paloma Díaz Soloaga Universidad Complutense de Madrid - España
Patricia Núñez Gómez Universidad Complutense de Madrid - España

DOI:

https://doi.org/10.18002/cg.v0i7.911

Keywords:

Mujer, autoestima, corporalidad, moda, medios

Abstract

This work is the result of a qualitative investigation carried out by the authors, as part of a wider project about the stereotypes that media – particularly advertising – offer to the society, as well as the pression on women. The conclusions reached during the conduction of a discussion group and eight deep interviews from the subject matter “corporality, self-esteem and fashion discourse” are brought together. The main finding of this article consists in offering a reasoned analysis of the different perspectives in which women face their corporality and relate it with their self-esteem, just like their perception of media contents.

Downloads

Download data is not yet available.

Métricas alternativas

References

Becker, Anne E. et al. (2002): “Eating behaviours and attitudes following prolonged exposure to television among ethnic Fijian adolescent girls”. En The British Journal of Psychiatry, nº 180, pp. 509-514.

Clarke, Laura Hurd y Griffin, Meridith (2007): “The body natural and the body unnatural: Beauty work and aging”. En Journal of Aging Studies, nº 21, pp. 187-201.

Clay, Daniel; Vignoles, Vivian L. y Dittmar, Helga (2005): “Body Image and Self-Esteem Among Adolescent Girls: Testing the Influence of Sociocultural Factors”. En Journal of research on adolescence, Vol. 15, nº 4, pp. 451–477.

Díaz Soloaga, Paloma y Muñiz, Carlos (2013): En prensa. Women’s portraits present in print fashion advertisements: a content analysis of Spanish fashion magazines from 2002 to 2009. Blackwell media content volume. En Angharad N. Valdivia (gen. ed.) y Sharon R. Mazzarella (ed.): The international encyclopedia of media studies. Vol. 3. Oxford, UK: Blackwell: Content and representation, pp. 74-94.

Díaz Soloaga, Paloma; Quintas Froufé, Natalia y Muñiz, Carlos (2010a): “Cuerpos mediáticos versus cuerpos reales un estudio de la representación del cuerpo femenino en la publicidad de marcas de moda en España”. En ICONO, nº 14, pp. 244-256.

Díaz Soloaga, Paloma; Muñiz, Carlos y Quintas Froufé, Natalia (2010b): “La imagen femenina en la publicidad gráfica de moda: un análisis longitudinal de 2002 a 2008”. En Telos, nº 86, pp. 122-133.

Donnellan, M. Brent et. al. (2005): “Low Self-Esteem Is Related to Aggression, Antisocial Behavior, and Delinquency”. En Psychological Science, nº 16, pp. 328-335.

Festinger, Leon, (1954): “A theory of social comparison processes”. En Human Relations, nº 7, pp. 117-140.

Goffman, Erving (1976): Gender Stereotypes. Washington, DC: The Society for the Anthropology of Visual Communication.

Heinberg, Leslie J. y Thompson, J. Kevin (1995): “Body image and televised images of thinness and attractiveness: A controlled laboratory investigation”. En Journal of Social and Clinical Psychology, nº 14, pp. 325-338.

Kim, Jung-Hwan y Lennon, Sharron J. (2007): “Mass Media and Self-Esteem, Body Image, and Eating Disorder Tendencies”. En Clothing and Textiles Research Journal, Vol. 25, nº 1, pp. 3-23.

Kozar, M. Joy y Damhorst, Mary Lynn (2009): “Comparison of the Ideal and Real Body as Women Age Relationships to Age Identity, Body Satisfaction and Importance, and Attention to Models in Advertising”. En Clothing & Textiles Research Journal, Vol. 27, nº 3, pp. 197-210.

Lindner, Katharina (2004): “Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002”. En Sex Roles, Vol. 51, nº 7/8, pp. 409-421.

Markus, Hazel y Nurius, Paula (1986): “Possible selves”. En American Psychologist, Vol. 41, nº 9, pp. 954-969.

Ogle, Jenniver Paff y Damhorst, Mary Lynn (2005): “Critical reflections on the body and related socio-cultural discourses at the midlife transition: An interpretive study of women’s experiences”. En Journal of Adult Development, Vol. 12, nº 1, pp. 1-18.

Posavac, Heidi D.; Posavac‚ Steven S. y Posavac, Emil J. (1998): “Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women”. En Sex Roles, Vol. 38‚ nº. 3/4, pp. 187-201.

Posavac, Steven S. y Posavac, Heidi (2002): “Predictors of Women´s Concern with Body wight: The roles of perceived Self-Media ideal discrepancies and Self Esteem. Eating Disorders”. En The Journal of treatment &prevention, Vol. 10, nº 2, pp. 153-160.

Presnell, Katherine; Bearman, Sarah K. y Stice, Erik (2004): “Risk factors for body dissatisfaction in adolescent boys and girls: A prospective study”. En International Journal of eating disorders. Vol. 36, nº 4, pp. 389-401.

Richins, Marsha L. (1991): “Social Comparison and the Idealized Images of Advertising”. En Journal of Consumer Research, Inc, Vol. 18, nº 1, pp. 71-83.

Rosenberg, Morris (1989): Society and the adolescent self-image. Revised Edition. Middeltown, CT: Wesleyan University Press.

Ryan, Mary Shaw (1991): “Clothing: A study in human behavior”. En Human Ecology Forum, Vol. 19, nº 3, pp. 28-32.

Rutledge, Vickie y Heinecken, Dawn (2002): Measuring Up: How Advertising Affects Self-Image. Philadelphia: University of Pennsylvania Press.

Saucier, Maggi G. (2004): Midlife and beyond: Issues for aging women. En Journal of Counseling &Development, nº 82, pp. 420-425.

Shields, Vickie Rutledge y Heinecken, Dawn (2002): Measuring Up: How Advertising Affects Self-Image. Philadelphia: University of Pennsylvania Press.

Silverstein, Brett; Perdue, Lauren; Peterson, Barbara y Kelly, Eileen (1986): “The role of the mass media in promoting a thin standard of bodily attractiveness for women”. En Sex Roles, Vol. 14, nº 9/10, pp. 519-532.

Stice, Eric et al. (1994): “Relation of media exposure to eating disorder symptomatology: An examination of media mechanisms”. En Journal of Abnormal Psychology, Vol.103/4, pp. 836-840.