Infotainment in the campaign for the 2015 Spanish general election: An analysis of El Hormiguero from a gender perspective

María Pilar Rodríguez Pérez; Miren Berasategi

doi:10.18002/cg.v0i11.3608

Autores/as

María Pilar Rodríguez Pérez Universidad de Deusto - España
Miren Berasategi Universidad de Deusto - España

DOI:

https://doi.org/10.18002/cg.v0i11.3608

Palabras clave:

Women politicians, general elections, infotainment, stereotypes, sexism

Resumen

Within the new landscape of political communications characterized by infotainment in prime time television programs, this article analyzes the presence of four political representatives in El Hormiguero to explore if their appearances reinforce gender stereotypes. The analysis of the television programs reveals a substantial progress in the elimination of gender stereotypes which the media traditionally convey and reproduce in political campaigns. The analysis reveals a practical elimination of gendered bias in the interviews; the sexist tone remains, however, in other spaces of the television program linked to humor and entertainment practices.

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Biografía del autor/a

María Pilar Rodríguez Pérez, Universidad de Deusto - España

Profesora titular en la Universidad de Deusto y es la Investigadora Principal del equipo de investigación “Comunicación”, reconocido por el Gobienro Vasco. Ha escrito y editado 15 libros y 50 artículos y capítulos de libros en estudios audiovisuales, estudios de género, literatura y estudios culturales. Cuenta con dos sexenios reconocidos por la CNEAI. Es profesora visitante habitualmente en universidades norteamericanas como Dartmouth College o University of Chicago y se le otorgó la Cátedra Koldo Mitxelena en 2015. Pertenece al consejo editorial y evaluador de revistas académicas

Miren Berasategi, Universidad de Deusto - España

Licenciada en Humanidades: Comunicación (Deusto, 2004), Máster en Sociedad de la Información y el Conocimiento (UOC, 2008) y Experto Universitario en Métodos Avanzados de Estadística Aplicada (UNED, 2011) y Técnicas de Estadística Multivariante (UNED, 2011). Actualmente es profesora contratada en la Universidad de Deusto.

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